Founder Series: Anshulika Dubey of Wishberry

In the second edition of Crowdfund Vibe’s founder series we speak with Anshulika Dubey, the co-founder and COO of Indian based platform Wishberry, a reward crowdfunding platform for creative artists.  

What motivated you to start a crowdfunding platform?

In a country like India, that is so rich in arts and culture, to see hardly any projects making it big on the international level was something that hurt Priyanka and I deeply. I was always fascinated by the idea of crowdfunding for creativity since the time I had come across Kickstarter while working on a research paper during my stint at Mckinsey. When I came to know that Priyanka, who was my former colleague at McKinsey, had developed Wishberry – a fundraising platform for social causes, I told her about Kickstarter and the need to create a crowdfunding platform for creative artists in India. Creative people in India were forced into conventional jobs because creative pursuits like music, film, dance etc. were only seen as a hobby, not as a full time career that paid the bills.

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Founder Series: Vikra Ijas of Kitabisa

Crowdfund Vibe is starting a new interview series with crowdfund platform founders around the Asia-Pacific region to get to know the platforms and the people behind them. To start, Crowdfund Vibe sat down with Vikra Ijas from Kitabisa, Indonesia’s leading crowdfunding platform. 

Crowdfund Vibe: What motivated you to start a crowdfunding platform?
Vikra Ijas: I always see the Internet as a super effective tools to amplify things. When I first discovered Kickstarter and Indiegogo, I know immediately that a developing country like Indonesia can benefit from such platform. So it made me curious why the crowdfunding wave haven’t been picked up yet (back in 2009 – 2012). When I met my partner Timmy who was looking for a partner to grow his newly built platform Kitabisa, I knew that was the answer to my curiosity.
Vikra Ijas

Vikra Ijas

CFV: How well known is crowdfunding in your country? What is the coverage on crowdfunding in the traditional media?

VI: The crowdfunding market is relatively new and just starting to get traction as we start to scale and garner nationwide media exposure. Donation based is still the most well known as the interaction is already common compared to rewards-based. P2P lending / crowdlending is also a more recently growing market with the rise of the fintech industry.
CFV: Do charities and/or social causes use crowdfunding in your country? What about startups? What different things do they want from crowdfunding platform?
VI: Kitabisa facilitates primarily social causes and charitable fundraising. Startups haven’t really find traction in crowdfunding (especially in Kitabisa) as the market is unfamiliar with the concept of backing a startup through donations, even if they provided a reward for it. On the other hand, equity crowdfunding is still prohibited with the current regulation hence we haven’t got any platform operating that model.
CFV: What is the government’s attitude to crowdfunding? Are they looking at regulating equity crowdfunding?


VI: Yes. Equity crowdfunding is currently regulated under the current capital market act.
CFV: Who are the main users of your service?
VI: Individuals, communities and NGOs with social initiatives/programs. Our most popular categories include: medical bills, education & scholarship, infrastructure building and religious causes.
CFV: What is the largest fundraise that has occurred through your platform?
VI: Building a mosque in Japan, about $200k
The Kitabisa Team

The Kitabisa Team

CFV: What is the most interesting project that your platform has funded?

VI: The Japan mosque project is interesting because it is initiated by the Indonesian community living there and out of nowhere becomes our most funded campaign.
CFV: What are the most innovative rewards that projects have offered through your platform?
VI: We have several celebrities who used our platform to fundraise for charities and in exchange for donation, they offer exclusive meet up with the donors.
CFV: Where do you see crowdfunding in 5 years time, both in your country & globally?
VI: It is only natural that offline interaction will shift to online as long as it makes the interaction more efficient. I believe donation-based crowdfunding like GoFundMe and Kitabisa will become the norm for social causes and charitable fundraising to complement offline fundraising effort – it’s a matter of time until the payment friction is solved in emerging markets. Reward-based crowdfunding will find it’s niche community and continue to grow like Kickstarter and Indiegogo. Lending based crowdfunding will help increase inclusivity in financing especially in developing markets with a high number of SMEs. I have not done much research regarding equity crowdfunding so I am not at a position to make a forecast. Finally, I see that crowdfunding itself will start to branch out and find new forms such as micro-crowdfunding (Tilt) or specific usage like Experiment.
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