How to Launch A Successful Crowdfunding Campaign

In this guest post Bharathidasan Moorthi of ZingoHub sets out the key steps to run a successful rewards crowdfunding campaign
Crowdfunding is described as, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet”.

In simple words, crowdfunding is the method of raising money for your idea and project by launching it on crowdfunding websites.

Crowdfunding is predicted to be one of the biggest financial changes in history. Commentators are of the opinion that it will revolutionize the way money is exchanged in the world.

The crowdfunding model is fueled by three types of actors: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organisation (the “platform”) that brings the parties together to launch the idea.

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Will Thailand’s equity crowdfunding regulation create investment?

Thailand, with its economy based on SMEs, makes a natural fit for crowdfunding. Crowdfunding is slowly gathering pace in Thailand, with platforms offering primarily reward and donation options. In an attempt to stimulate growth among start ups, SMEs and its nascent Fintech industry Thailand’s Security and Exchange Commission (SEC) published equity crowdfunding regulations in May 2015. Fintech businesses which involve financial payments and loans will be under the Bank of Thailand’s jurisdiction.

The regulations have focussed on obtaining market acceptance and promoting investor protection. Retail investors have stringent limits surround investment: they may only invest Bt 50,000 (1420 USD) per start up and no more than Bt 500,000 (14,200 USD) per year.

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